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Association of Administrative Professionals NZ Inc



In developing the logo for the association, two key points formed the basis of the logo concept regarding the design it should be distinctly New Zealand and reflect a multi-cultural association.

The basis of the design was to create forms which suggest a global linkage while at the same time creating unique New Zealand icons.  The centre of the logo is a circular shape (representing the world) which curls into the unique shape of a Koru.  The islands of New Zealand split this shape to identify clearly our country in the global community.  Curling around the left side of the koru is the unfurled fern, a symbol of new life, new beginnings and vitality.  Blue represents the colours of the pacific region, and silver for its naturally occurring colour of the fern. 

Keeping the colour blue also retains a link to our past.

PO Box 5431

Lambton Quay

Wellington 6145


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